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Vive Le Booktrack
If you listen to music while you read, chances are the sounds and words don’t match up.
But what if you could use one to augment the other, adding ambient sounds to your favorite book to turn it into a cinematic experience?
Booktrack is a digital publishing tool that reinvented itself as a DIY platform for bloggers, artists and writers to self-publish their work with synchronized soundtracks. Writers can embed songs from a catalogue of 20,000 licensed audio files, adding mood music, ambient audio and sound effects to play in tune with story lines, paced to a user’s reading speed.
Any digital text or e-book is fair game. As long as writers own the rights to content, or the work is in the public domain (think The Adventures of Tom Sawyer), they can then publish on the Google Chrome Web Store. So far more than 10,000 people have started creating since Booktrack relaunched last week.
Copy and paste text into the platform, highlight what you want to apply audio to, then search for sounds based on genre, theme and category. After you drag and drop music over the text, you’re ready to publish and share on social media. Booktrack’s creators say the next step is to be able to directly import text from URLs and e-publications into the platform.
“The target user is anyone with a story to tell,” Paul Cameron, Booktrack co-founder and CEO, told Mashable. “Both authors and audio enthusiasts and professionals who can not only explore a new creative outlet, but also reach new fans and promote their work in a new medium.”
Currently, the platform doesn’t charge users to create, publish and share. A mobile version is coming, as is the ability for writers to sell titles and priced premium features. For every book sold, Booktrack will take about a third of the revenue, similar to how iBooks or Kindle make money from authors.
Cameron said the idea was spurred by his co-founder and brother Mark, who noticed music on his playlist sometimes matched a scene in the book he was reading.