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Posts Tagged ‘Advertising’
Poetry takes an “ad break” on Yahoo! January 18, 2011: In the never-ending debate about e-books, online journals, and digital poetry, perhaps the biggest question facing commercial publishers has been overlooked: Where do you put all the ads? Alison Heller would suggest—ahem, Yahoo!—that you don't put them right in the middle of the poem. It’s a short poem and you think I need to be [...]
Brand World Atheist November 1, 2009: The Levi's ad using Walt Whitman's poem "America" repositions Levis within their target-- audience, as a hip company making cool jeans because they're using a poet to 'empower' America's youth. Here's to empowerment, I think? (more...)