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For Immediate Release

POETRY App Announced as Finalist for National Magazine Award

American Society of Magazine Editors’ Digital ‘Ellie’ recognizes innovations in magazine media
February 29th, 2012

CHICAGO — The Poetry Foundation, publisher of Poetry magazine, is pleased to announce that its POETRY app is a finalist for a National Magazine Award for Digital Media in the “Utility App” category. The Poetry Foundation’s app shares distinguished company with fellow category finalists: “The Healthy Menu Maker” from Cooking Light, “viEWer” from EW.com, “The Cut on the Runway” from New York, and “PopuList” from Time. This is the third digital ASME nomination for the organization; in 2010, the Chicago Poetry Tour was a finalist in the category of “Multimedia Feature or Package,” and in 2011, the Poetry Magazine Podcast won a National Magazine Award in the “Podcasting” category.

Now in their third year, the National Magazine Awards for Digital Media complement the American Society of Magazine Editors’ awards for print journalism, which have been presented each year since 1966. The awards, sponsored by ASME in association with the Columbia University Graduate School of Journalism, are regarded as the “most prestigious in the magazine industry,” according to the New York Times.

“We're especially honored that the POETRY app has been chosen as a finalist in the category of ‘Utility App,’ because it reaffirms an opinion that we’ve long held: poetry is indeed useful,” said Catherine Halley, Director of Digital Programs. “Designed with a game-like interface, the POETRY app makes poetry more accessible and fun, while reinforcing the notion that poems serve a purpose for many moods and occasions.”

The POETRY app, available for iPads, iPhones, iPod Touch, and Androids, is free to download and use. Called “essential” by New York Times reviewer Bob Tedeschi, the app is a virtual poetry library—it draws from 100 years of Poetry magazine poems, while also including much-loved poems from the public domain. 

Updated regularly with new poets and poems, the POETRY app ensures that subscribers are always discovering new poetry. It offers a searchable database of poems to suit any mood or occasion; a folder for saving favorite poems; the capacity to share poems with friends through e-mail and social media; and an engaging, user-friendly interface—reminiscent of a slot machine—that suggests poems when a serendipitous combination of a mood and a subject are chosen. For example, users may choose to find poems associated with combinations like "worry and love" or "gratitude and family." 

Audio versions of many of the 2,000-plus poems included in the POETRY app’s library are available, as well as biographies of poets whose work is featured in the app, and source information for each poem. Users can browse poems by poet, mood, subject, or audio availability.

The iPad edition of the POETRY app includes all of the features available on iPhones and Androids, as well as free digital editions of Poetry magazine. When connected to the internet, iPad users can download and read the three most recent issues of Poetry as they appeared in print. Electronic editions of the magazine can then be stored in iBooks or other e-reader software, allowing app users to read these issues offline at any time.

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About Poetry Magazine
Founded in Chicago by Harriet Monroe in 1912, Poetry is the oldest monthly devoted to verse in the English-speaking world. Monroe’s “Open Door” policy, set forth in Volume I of the magazine, remains the most succinct statement of Poetry’s mission: to print the best poetry written today, in whatever style, genre, or approach. The magazine established its reputation early by publishing the first important poems of T.S. Eliot, Ezra Pound, Marianne Moore, Wallace Stevens, H.D., William Carlos Williams, Carl Sandburg, and other now-classic authors. In succeeding decades it has presented—often for the first time—works by virtually every major contemporary poet.

About the Poetry Foundation
The Poetry Foundation, publisher of Poetry magazine, is an independent literary organization committed to a vigorous presence for poetry in our culture. It exists to discover and celebrate the best poetry and to place it before the largest possible audience. The Poetry Foundation seeks to be a leader in shaping a receptive climate for poetry by developing new audiences, creating new avenues for delivery, and encouraging new kinds of poetry through innovative partnerships, prizes, and programs. Opened to the public in June 2011, the Poetry Foundation building in Chicago provides new space for the Foundation’s extensive roster of public programs and events. It also houses a public garden, a library, and an exhibition gallery, as well as the offices of the Poetry Foundation and Poetry magazine. For more information, please visit www.poetryfoundation.org.

Follow the Poetry Foundation and Poetry on Facebook at facebook.com/poetryfoundation or on Twitter @PoetryFound.

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