The Keyboard is Mightier than the Motherboard

What happens when consumers fight back? What happens when consumers fight back on Twitter? Of course, the answer is nothing. What could be more disempowering that posting a complaint to a major corporation on Twitter? Well, ReadWriteWeb yesterday attempted to use poetry to break through to AT&T, which had invited users to file complaints in the form of Twitter posts. ReadWriteWeb decided to make those complaints stand out, by encouraging consumers to write them as haiku:

Today we asked our million plus followers to submit their AT&T woes in haiku form, using the #atthaiku hashtag. As expected, they came through in fine fashion with some very creative, funny and inspiring submissions.

How effective was our exercise? AT&T started to respond to some our our submitters, and they even submitted their own haiku for good measure.

Here are a few standouts, re-formatted for not-Twitter:

Data plan was good
But now capped at just two gigs
New data plan fail

Reception struggles,
high in the clouds above us,
spread your mighty wings

you force customers
to manage all your chaos
and complexity