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Micropost: Micronovels, Micromovies, Microscripts
The Marbridge Daily dishes on Shineshow, a Chinese film and television production company, and their recent partnership with Shanda Literature “under which it will film the online literature platform’s top-selling ‘micronovels’ as ‘micromovies,’ providing a means for pooling Shanda’s literature and film resources.” Apparently, all this “micro” adds up to big business:
[Shanda's] “micromovies” are scripted, acted, directed, and produced in partnership with M-Maker.com, the online original TV and film content production site which it operates, and have been viewed by a total of more than 40 mln users to date. M-Maker recently partnered with a number of domestic brands to establish an “M-Maker Micromovie Script Fund” that will provide more than RMB 10 mln in investment. Shanda Literature operates six online literature sites and is in contact with 1.4 mln online original authors. Rongshuxia.com, one of the company’s online literature sites, recently launched a “micronovel” plan.
What’s next for Shanda? Of course Robert Walser’s Microscripts! (Wishful thinking, but totally jk)