alwaysendeavor

By Bob Dahlquist Bob Dahlquist
Visual Poetry: Bob Dahlquist

Bob Dahlquist is an artist whose work I first noticed in New York City's Bryant Park, where I saw staring down at me an imaginative logo for a sandwich shop. The logo demonstrated Dahlquist's grasp of what I call the printer's fist—an understanding of the visual and intellectual significance of typographic characters. His "alwaysendeavor" replicates the look of old-fashioned office signs etched into translucent glass doors, but in this case we see the text from both sides at once, and we must pull apart the strands of overlapping text to reconstitute the meaning.—Geof Huth

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Source: Poetry (November 2008).

 Bob  Dahlquist

Biography

Bob Dahlquist is a California-based graphic designer whose work consists mainly of typographic treatments, logotypes, and identity systems.

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Poem Categorization

SUBJECT Arts & Sciences, Reading & Books, Poetry & Poets

Poetic Terms Visual Poetry

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Originally appeared in Poetry magazine.

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