By Robert Fitterman Robert Fitterman
Macy’s                               Hickory Farms
Circuit City                         GNC
Payless ShoeSource                   The Body Shop
Sears                                Eddie Bauer
Kay Jewelers                         Payless ShoeSource
GNC                                  Circuit City 
LensCrafters                         Kay Jewelers
Coach                                Gymboree
Gymboree                             The Body Shop
                                     Hickory Farms
The Body Shop                        Macy's
Eddie Bauer                          GNC
Crabtree & Evelyn                    Circuit City
Gymboree                             Sears
Foot Locker
Land's End
GNC                                  H&M
LensCrafters                         Kay Jewelers
Coach                                Land's End
Famous Footwear                      LensCrafters
H&M                                  Eddie Bauer
Foot Locker                          RadioShack
GNC                                  GNC
Macy's                               Sears
Crabtree & Evelyn                    Crabtree & Evelyn
Kay Jewelers
Lands's End

NOTES: As a continuing part of Robert Fitterman’s epic Metropolis poem, which examines the consumerist urban landscape through found language, “Directory” is exactly that: a directory from an unnamed mall, looped with poetic concerns for form, meter, and sound. Fitterman’s listing of a mall directory purports to be as numbing, dead, and dull as the mall experience itself, hence expressing truth in the non-expressiveness of his linguistic subject matter.

Source: Poetry (July/August 2009).


This poem originally appeared in the July/August 2009 issue of Poetry magazine

July/August 2009
 Robert  Fitterman


Robert Fitterman’s ten poetry books include rob the plagiarist (Roof Books, 2009) and Notes On Conceptualisms, co-authored with Vanessa Place (Ugly Duckling Presse, 2009).

Continue reading this biography

Poem Categorization

SUBJECT Social Commentaries, Money & Economics

Poetic Terms Free Verse

Report a problem with this poem

Your results will be limited to content that appeared in Poetry magazine.

Search Every Issue of Poetry

Originally appeared in Poetry magazine.

This poem has learning resources.

This poem is good for children.

This poem has related video.

This poem has related audio.