Blurbs seal the deal

The sales and trade marketing director at UK literary imprint Hodder & Stoughton, James Spackman, tells the The Bookseller Cover Design Conference that they're missing out if they don't concentrate on blurbs:

Spackman discussed research from Book Marketing Limited which found that the blurb makes 62% of consumers buy a particular book. He added: "It's a vital motivating factor in why people decide to buy a book and it is totally in control of the publisher."